Wednesday, October 04, 2006

look matters

Yesterday morning instead of watching CNN morning show at 5:30 a.m., I switched to KAKE. After few minutes I had to switch back to CNN because I felt KAKE did not give me enough news. But then I realize : it is not about the news but the shows' format. KAKE compared to CNN looks old, boring and unprofesional. I am not talking about content quality. For me and I believe others first impression will decide if we are going to change our news source. This applys to newspapers too. So page layout is important. Only after you scan the headlines and stories.


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